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Cognitive Biases and Heuristics in the New Product Development Process

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Cognitive Biases and Heuristics in the New Product Development Process
论文目录
 
Table of Contents第1-3页
Table of ifgures第3-4页
摘要第4-6页
Abstract第6-7页
Introduction第7-9页
Chapter 1第9-32页
Overdesign and overspecification problems第9-13页
Sources of overdesign第13-25页
Organizational sources第17页
Behavioural sources第17-25页
Introduction to behavioural operations第25-29页
Transforming biases in heuristics第29-32页
Chapter 2第32-40页
Research question and methodology第32-36页
Main objective and motivation of the study第32-33页
Research approach第33-36页
Data collection第36-40页
Chapter 3第40-63页
Empirical Evidence第40-63页
Descriptive analysis第40-45页
Factor Analysis第45-53页
Regression Analysis第53-63页
Conclusions第63-65页
附表第65-66页
Appendix: Questionnaire第66-70页
References第70-73页
Acknowledgements第73-74页

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