名仕亚洲
网

Why China Does Not Have Strong Brands?Focus on Consumer Electronics Industry

硕士博士毕业论文站内搜索    
分类1:名仕亚洲 网→经济论文→工业经济论文中国工业经济论文工业部门经济论文
分类2:名仕亚洲 网→经济论文→经济计划与管理论文企业经济论文企业生产管理论文产品管理论文
Why China Does Not Have Strong Brands?Focus on Consumer Electronics Industry
论文目录
 
摘要第1-6页
ABSTRACT第6-8页
  2. INTRODUCTION第8-12页
  2.1 WEST AND EAST第8-9页
  2.2 FROM AMERICAN CENTURY TO CHINESE CENTURY第9-11页
  2.3 FROM OEM TO OBM第11页
  2.4 PURPOSE AND ORGAIZATION OF THIS PAPER第11-12页
  3. BRAND第12-17页
  3.1 WHAT IS A BRAND?第12页
  3.2 WHAT IS A GLOBAL BRAND?第12-13页
  3.3 BRAND EQUITY第13-14页
  3.4 INTERBRAND 100 BEST GLOBAL BRANDS第14-17页
  4. CONSUMER ELECTRONICS INDUSTRY第17-18页
  4.1 INDUSTRY DEFINITION第17页
  4.2 INDUSTRY OVERVIEW第17-18页
  5. CHINA第18-25页
  5.1 OWERVIEW第18-19页
  5.2 OEM第19-20页
  5.3 ELECTRONICS INDUSTRY IN CHINA第20-24页
    5.4. INDUSTRY DEVELOPMENTS第24-25页
  6. FACTORS THAT CONTRIBUTE THE MOST TO BRAND VALUE IN ELECTORNICS INDUSTRY第25-39页
  6.1 IMPORTANCE OF BRAND IN CONSUMER ELECTRONICS INDUSTRY第25页
  6.2 METHODOLOGY第25-26页
  6.3 PRIMARY AND SECONDARY DATA第26页
  6.4 ANALYSIS第26-39页
  7. WHY THESE FACTORS ARE NOT PRESENT IN CHINESE BUSINESS LANDSCAPE第39-49页
  7.7 WHAT DELINEATES A CHINESE BRAND?第40页
  7.2 MACRO-ECONOMIC FACTORS第40-43页
  7.3 INDUSTRY RELATED FACTORS第43-46页
  7.4 CONSUMER RELATED FACTORS第46-49页
  8. STRATEGIES FOR BUILDING STRONG CHINESE BRANDS第49-65页
  8.1 CHANGING THE MINDSET:Getting to know the meaning and the value of brand第50-53页
  8.2 CORPORATE STRUCTURE AND CULTURE:A NEW ORGANIZATIONAL MODEL第53-56页
  8.3 FROM MADE IN CHINA TO CREATED IN CHINA第56-59页
  8.4 STARTEGY:How Can Chinese companies develop recognizable brands?第59-62页
  8.5 BRAND ACQUISITION第62-63页
  8.6 BRAND ALLIANCE第63-64页
  8.7 ORGANIC GROWTH第64-65页
  9. CONCLUSION第65-68页
APPENDIX第68-77页
APPendix 1:INTERBRAND'S 100 MOST VALUABLE BRANDS LIST第68-70页
Appendix 2:CONSUMER BEHAVIOR SURVEY第70-72页
Appendix 3:MULTIVARIATE ANAL YSIS第72-77页
REFERENCES第77-84页

本篇论文共84页,点击这进入下载页面
 
更多相关论文
Why China Does Not Have Strong B
How to Manage Stress in Current
WAW-What Attention Wants
Corporate Social Responsibility
Manufacturing Outsourcing from C
The Impact of Product Adaptation
The Bank Balance Sheet:the Valua
Realizing Mass Markets Full Pote
Value Creation in EMEA Demergers
Drivers for the Decision of Head
Technology Adoption and Business
A Research to Understand the Pas
Logistics-Oriented Free Trade Zo
Value Creation and Stock Prices:
The Geographical Expansion of Ma
Gender Diversity in the Manageme
Performance Measurement in the S
China-Mexico Economic Relation:C
Fiscal Policy and Environment:in
The Impact of Trade Openness on
A Study of Chinese Investment in
The Impacts of the European Unio
Management of Public Debt in Sri
The Role of State-Owned Enterpri
How Innovation Capability and Ma
栏 目 导 航
 
 
消费类电子产品 品牌 国际化战略
版权申明:目录由用户ycb0**提供,www.newhua.net仅收录目录,作者需要删除这篇论文目录请点击这里
| 设为首页||加入收藏||站内搜索引擎||站点地图||在线购卡|
版权所有 名仕亚洲 网 Copyright(C) All Rights Reserved