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Manufacturing Outsourcing from China Luxury Companies Facing the Trade-Off between the Roi Increasing and the Risk of Brand Value Decreasing

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Manufacturing Outsourcing from China Luxury Companies Facing the Trade-Off between the Roi Increasing and the Risk of Brand Value Decreasing
论文目录
 
目录第1-5页
List of Tables第5页
List of Figures第5-7页
中文摘要第7-10页
英文摘要第10-14页
INTRODUCTION第14-17页
CHAPTER #1SPECIFICITIES OF THE LUXURY INDUSTRY第17-29页
  1.1 Company size,financial characteri stics and time factor第17-20页
  1.2 A very high break even第20-22页
  1.3 The world of Luxury in consumer mind第22-25页
  1.4 The key to success in luxury goods第25-29页
CHAPTER #2STRATEGIC BRAND MANAGEMENT FOR LUXURY COMPANIES第29-51页
  2.1 Customer and financial value of brands and business models第29-34页
  2.2 Brand identity,brand image and positioning第34-39页
  2.3 Building and preserving the dream第39-45页
  2.4 The country value and the perceived country of origin第45-51页
CHAPTTER 69/28/wz4254417.htmPRODUCT MANUFACTURING OUTSOURCING FROM CHINA第51-74页
  3.1 Advantages of outsourcing:production flexibility and ROI increasing第51-59页
  3.2 Key success factors of Chinese manufacturing system:advanced technology and 1 ead time management第59-69页
  3.3 "Made in China" effect on luxury brands' perceived value第69-74页
CHAPTER #4FACING THE TRADE-OFF BETWEEN THE ROI INCREASING AND THE RISK OFBRAND VALUE DECREASING.COMPANY CASE STUDY第74-112页
  4.1 ABC company overview第74-81页
  4.2 Managing a global supply chain第81-94页
    4.2.1 Product Design第81-83页
    4.2.2 Production management and outsourcing第83-88页
    4.2.3 Product quality control第88-90页
    4.2.4 Strategic partial and total outsourcing from China第90-92页
    4.2.5 Relationship with Chinese partners第92-94页
  4.3 Luxury brands portfolio management第94-112页
    4.3.1 ABC Marketing priorities management第94-95页
    4.3.2 Key role of luxury communication and branding strategies第95-101页
    4.3.3 Outsourcing strategies fitting brand positioning第101-108页
    4.3.4 Key success factors ofABC's main competitor第108-112页
EPILOGUE第112-123页
REFERENCES第123-127页
E-sources第127-128页

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