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Beauty Industry Competitive Scenario in Italy:Finding Out the Winning Strategies in the after Crisis Period

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Beauty Industry Competitive Scenario in Italy:Finding Out the Winning Strategies in the after Crisis Period
论文目录
 
  1. Table of figures and tables第4-5页
  2. 中文摘要第5-7页
  3. Abstract第7-8页
  4. Introduction第8-9页
  5. Beauty industry in Italy:the evolutionary path第9-19页
  5.1 Beauty industry's boundaries definition第12-13页
  5.2 Brief historical evolution and distribution channels overview第13-17页
  5.3 Competitive scenario overview:main actors and dynamics within the market第17-19页
  6. New trends and after crisis dynamics:the consumer perspective第19-26页
  6.1 A new emerging market:beauty for men第20-22页
  6.2 Where in store experience becomes crucial:teenagers and new generation cluster第22-24页
  6.3 The increase in the elasticity to price and the raising of self-made solutions:the middle-aged women第24-26页
  7. The analysis第26-42页
  7.1 The method第26-27页
  7.2 The results第27-42页
    7.2.1 Men's cluster第27-31页
    7.2.2 New Generation women's cluster第31-37页
    7.2.3 Middle age women's cluster第37-42页
  8. After crisis ultimate trends第42-43页
  9. Conclusions第43-44页
  10. Appendix第44-53页
  11. Bibliography第53-56页
Acknowledgements第56-57页

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美容行业 意大利市场 经济危机 竞争策略
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