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Legitimizing Sustainability through Harmony and Trust: How the Chinese Young Professional Understands CSR

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Legitimizing Sustainability through Harmony and Trust: How the Chinese Young Professional Understands CSR
论文目录
 
摘要第1-7页
ABSTRACT第7-9页
  1. INTRODUCTION第9-11页
  2. LITERATURE REVIEW第11-17页
  2.1 Organizational Legitimacy第11-12页
  2.2 Organizational Legitimacy and CSR第12-13页
  2.3 Corporate Social Responsibility第13-15页
  2.3 A Shareholder Theory第13-14页
  2.3 B Stakeholder Theory第14-15页
  2.4 CSR Defined:Carroll's Pyramid of Corporate Social Responsibility第15-16页
  2.5 CSR in China第16-17页
  3. STATEMENT OF OBJECTIVES第17-18页
  3.1 Research Questions第18页
  4. METHODOLOGY第18-26页
  4.1 Rationale for Qualitative Method Used第18-19页
  4.2 Method:E-mail Interviews第19-21页
  4.3 Methodology第21-25页
  4.3 A Sampling第21页
  4.3 B Design of the Interview第21-25页
  4.3 C Analyzing Results第25页
  4.4 Ethics第25-26页
  5. ANALYSIS第26-31页
  5.1 Findings第26-27页
  5.1 A Notes on the Sample第26-27页
  5.2 Research Question 1-The Ethical,Helpful and Harmonizing Corporation第27-30页
  5.3 Research Question 2-Reporting CSR Demonstrates Trustworthiness第30-31页
  6. DISCUSSION第31-34页
  6.1 Values of Reporting第31-33页
  6.2 Potentiality of WeChat/Social Media CSR第33-34页
  7. CONCLUSION第34-35页
  8. REFERENCES第35-39页
  9. APPENDIX第39-73页
  1. Guidelines for Conducting Effective E-mail interviews第39-41页
  2. Respondent's frequency of selecting CSR activities第41-42页
  3. Respondent's frequency of selecting CSR activities compared to CSR Pyramid第42-43页
  4. Full version of E-mail interview第43-47页
  5. Interview Responses第47-65页
Respondent A第47-50页
Respondent B第50-53页
Respondent C第53-56页
Respondent D第56-59页
Respondent E第59-62页
Respondent F第62-65页
  6. Interview Response & Notes第65-73页

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