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Killing the Chicken to Scare the Monkey(s)?

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Killing the Chicken to Scare the Monkey(s)?
论文目录
 
Chinese Abstract第1-7页
Abstract第7-8页
  1. INTRODUCTION第8-11页
  2. LITERATURE REVIEW第11-23页
  2.1 Theoretical Approach第11页
  2.2 Conceptual definitions of Crisis Communication第11-13页
  2.3 Crisis Management第13-14页
  2.4 Reputation Repair Strategies and attribution theory第14-15页
  2.5 Situational Crisis Communication Theory第15-16页
  2.6 An International Perspective on Crisis Communication第16-18页
    2.6.1 Communication and Culture第16-17页
    2.6.2 Non-Western approach to Public Relations第17-18页
  2.7 Crisis Communication Research in China第18-23页
    2.7.1 Consumer Response第18-19页
    2.7.2 Crisis and Media in China第19-21页
    2.7.3 MNC's in China第21-23页
  3. RESEARCH OBJECTIVES第23-24页
  3.1 Research Question第23-24页
  4. METHODOLOGY第24-32页
  4.1 Research Strategy第24页
  4.2 Case Study第24-26页
  4.3 Interview第26-27页
  4.4 Thematic Analysis第27-28页
  4.5 Selection of Data第28-29页
    4.5.1 GSK第28页
    4.5.2 Respondents第28-29页
  4.6 Operationalization第29-30页
    4.6.1 The Interview Guide第30页
  4.7 Methodological Limitations第30-32页
  5. CASE STUDY-GlaxoSmithKline第32-41页
  5.1 Context第32-34页
    5.1.1 Health care system第32-33页
    5.1.2 Health care reform第33-34页
    5.1.3 Anti-corruption initiative第34页
  5.2 Crisis Timeline第34-36页
  5.3 Official Statements第36-38页
  5.4 Applying Situational Crisis Communication Theory to GSK第38-41页
  6. ANALYSIS AND FINDINGS第41-53页
  6.1 Thematic Analysis第41-42页
  6.2 Themes第42-50页
  6.3 Discussion第50-52页
  6.4 Limitations and Future Study第52-53页
  7. CONCLUSION第53-56页
References第56-62页
Appendix A-Interview Guide第62-64页

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