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The Effect of Country of Origin on Mobile Buying Behavior of Consumers

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The Effect of Country of Origin on Mobile Buying Behavior of Consumers
论文目录
 
ACKNOWLEDGEMENT第1-8页
Abstract第8-9页
摘要第9-13页
Chapter 1 General Introduction第13-17页
  1.1 Background of study第14-15页
  1.2 Conceptual Model第15-16页
  1.3 Statement of Problem第16页
  1.4 Objectives of the Study第16页
  1.5 Flow of Research Process第16-17页
Chapter 2 Literature Review第17-43页
  2.1 Country of Origin第17-18页
  2.2 Consumer Behavior第18-20页
  2.3 Product Evaluation第20-27页
  2.4 Impact of Country of Origin on Purchase Intention and Product Evaluation第27-29页
  2.5 Consumer Behavior Theory:Approaches and Models第29-32页
    2.5.1 Economic Man第30页
    2.5.2 Psychodynamic Approach第30-31页
    2.5.3 Behaviorist Approach第31-32页
  2.6 The Status of Pakistan's Telecom and Handset Market第32-33页
  2.7 Country of origin effects and country image第33-36页
  2.8 Country of origin effects and Consumer Ethnocentrism第36-37页
  2.9 Country of origin effects and Product Knowledge第37-43页
Chapter 3 Research Methodology第43-46页
  3.1 Introduction第43页
  3.2 Research Hypotheses第43页
  3.3 Research Methodology第43-44页
    3.3.1 Country-of-origin selection第44页
    3.3.2 Population第44页
  3.4 Sampling Techniques and Sampling Size第44-45页
    3.4.1 Data Collection第44-45页
    3.4.2 Variables第45页
  3.5 Research Instrument/Tools第45-46页
Chapter 4 Results & Discussions第46-53页
  4.1 Introduction第46-48页
  4.2 Correlation Analysis第48-49页
  4.3 Regression Analysis第49-51页
  4.4 Economic Model第51-52页
  4.5 Hypothesis Testing第52-53页
Chapter 5 Findings, Implications and Recommendations第53-56页
  5.1 Findings第53-54页
  5.2 Implications第54页
  5.3 Limitations第54页
  5.4 Suggestions第54-56页
    5.4.1 Suggestions to Manufacturers第54-55页
    5.4.2 Future research suggestions第55-56页
References第56-63页

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