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BNP Paribas Analytical Case Study

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BNP Paribas Analytical Case Study
论文目录
 
Abstract第1-7页
Chapter 1 INTRODUCTION第7-9页
  1.1 Background第7页
  1.2 Purpose and significance of the study第7-8页
  1.3 Methodology第8-9页
Chapter 2 LITERATURE REVIEW AND RELEVANT THEORIES第9-12页
  2.1 Relevant Theories第9页
  2.2 Literature Review第9-11页
    2.2.1 Problems related to the banking industry第9页
    2.2.2 Problems related to the customer behavior第9页
    2.2.3 Solutions proposed for the customer behavior problems第9-10页
    2.2.4 Solutions provided by BNP Paribas第10页
    2.2.5 Problems related to competition第10页
      2.2.6. Solutions related to new technologies第10-11页
  2.3 Comments on existing literature第11-12页
Chapter 3 CASE BACKGROUND第12-20页
  3.1 BNP Paribas: The changing bank of a changing world第12-18页
    3.1.1 BNP Paribas through the years第13-16页
    3.1.2 Key Fact Table第16页
    3.1.3 BNP Paribas: Code of Conduct第16-17页
    3.1.4 Sportive partnership第17页
    3.1.5 Commitment to gender equality第17-18页
  3.2 Banking Industry第18-20页
Chapter 4 MARKETING ENVIRONMENT ANALYSIS第20-50页
  4.1 PESTEL Analysis第20-27页
  4.2 Fives Forces of Porter第27-29页
  4.3 Internal Environment Analysis第29-36页
  4.4 SWOT Analysis of BNP Paribas第36-50页
CHAPTER 5 FACTORS OF SUCCESS OF BNP PARIBAS第50-74页
  5.1 The Merger of BNP Paribas第50-56页
  5.2 Factor of Success: Financial Stability第56-71页
  5.3 Factor of Success: Innovation第71-74页
Chapter 6 CONCLUSION第74-75页
Acknowledgement第75-76页
References第76页

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