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The Effect of Perceived Risk on the Adoption of Online Hotel Bookings in the Thai Market

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The Effect of Perceived Risk on the Adoption of Online Hotel Bookings in the Thai Market
论文目录
 
Abstract第1-10页
  1. Introduction第10-12页
  2. Literature Review and Hypothesis Formulation第12-26页
  2.1 Global Attitudes towards the Internet’s Impact on Hospitality and Online Bookings第13-18页
  2.2 Factors which affect Thai market’s response towards online shopping第18-23页
  2.3 Hypothesis第23-26页
  3. Methodology第26-29页
  3.1 Questionnaire第26-27页
  3.2 Distribution and Collection of Data第27-28页
  3.3 Analysis Tools第28-29页
  4. Results and Discussion第29-37页
  4.1 Demographics Summary第29-34页
  4.2 Discussion of Model第34-37页
  5. Conclusion第37-41页
  5.1 Limitations第38-39页
  5.2 Implication of future research第39-41页
References第41-44页
Appendix 1第44-45页
Appendix 2第45-47页
Appendix 3第47-50页
Appendix 4第50-53页
Appendix 5第53-60页

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