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The Marketing Strategic Analysis on Barclays Bank

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The Marketing Strategic Analysis on Barclays Bank
论文目录
 
Abstract第1-7页
摘要第7-10页
CHAPTER 1 1. Introduction第10-12页
  1.1 Background第10页
  1.2 Purpose and Objective第10-12页
CHAPTER 2 2. Analysis Of The Market Environment第12-28页
  2.1 External Analysis第13-16页
  2.2 Internal Analysis第16-28页
CHAPTER 3 3. Competition Analysis第28-36页
  3.1 Strengths第32页
  3.2 Weaknesses第32页
  3.3 Opportunities第32-33页
  3.4 Threats第33-36页
CHAPTER 4 4. Marketing Strategic Choice第36-42页
  4.1 Markets第37-38页
  4.2 Market Segmentation第38页
  4.3 Market Targeting第38-39页
  4.4 Market Positioning第39-41页
  4.5 Branding第41-42页
CHAPTER 5 5. Marketing Strategy formulation第42-50页
  5.1 Mission第42-43页
  5.2 Marketing objectives第43页
  5.3 Financial objectives第43-44页
  5.4 Demand Strategies第44页
  5.5 Positioning strategies第44页
  5.6 Competitors Strategies第44页
  5.7 Marketing Mix Strategies第44-50页
CHAPTER 6 6. Implementation第50-66页
  6.1 Financial Forecast第51-59页
  6.2 Contingency plans第59-62页
  6.3 mplementation and Control第62-66页
Conclusion第66-68页
References第68-70页
Thanks第70页

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