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Globalization,Social Media Strategy and E-Marketing Performance in the Intern

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Globalization,Social Media Strategy and E-Marketing Performance in the Intern
论文目录
 
Innovation point第1-4页
ACKNOWLEDGEMENT第4-5页
Abstract第5-7页
摘要第7-14页
CHAPTER 1 Background Of This Thesis第14-28页
  1.1 PROBLEM AND DIRECTIONS FOR FURTHER RESEARCH第15-16页
  1.2 Barriers And Problems In Electronic Commerce第16-19页
  1.3 Research Objective第19页
  1.4 RESEARCH METHODOLOGY第19-20页
  1.5 RESEARCH DESIGN第20-22页
  1.6 Research Philosophy第22-23页
  1.7 SOURCE OF DATA第23-24页
  1.8 DATA COLLECTION METHOD第24-25页
  1.9 DATA COLLECTION INSTRUMENT RESEARCH INSTRUMENT第25页
  1.10 THE QUESTIONNAIRE DESIGN第25-26页
The Choice of the Companies第26-28页
CHAPTER 2 INTRODUCTION第28-50页
  2.1 GLOBALIZATION第31-32页
  2.2 Historical Development of Globalization第32-34页
  2.3 Globalization and E-Commerce第34-35页
  2.4 Global (International) Trade And Theories第35-44页
  2.5 The Interaction Between Globalization and Economy第44-47页
Conclusion第47-50页
CHAPTER 3 ELECTRONIC COMMERCE DEFINITION, TOOLS,REGULATORY RELATIONS,PARTS,WORK AND TRANSACTIONS第50-64页
  3.1 What is E-Commerce?第50-55页
  3.2 Electronic Commercial Regulatory Relations第55-56页
  3.3 Electronic Commerce Concept第56-57页
  3.4 Entrepreneurship and E-Commerce第57-58页
  3.5 Electronic Commercial Tools第58-62页
Conclusion第62-64页
CHAPTER 4 CHANGES IN E-COMMERCE AND REFLECTIONS ON ENTREPRENUERSHIP第64-78页
  4.1 E-Business Capabilities第65-70页
  4.2 Empty Or Half Full第70-72页
  4.3 Advantages of Electronic Commerce第72-73页
  4.4 Risks of Electronic Commerce第73-74页
  4.5 The Situation of E-Commerce Market in the World第74-76页
  4.6 E-Commerce Interaction With The Retail Sector第76-77页
Conclusion第77-78页
CHAPTER 5 SOCIAL MEDIA AS A NEW TRADE MARKETING TRUTH第78-88页
  5.1 Social Media第78-79页
  5.2 Basic Information On Social Media第79-80页
  5.3 Social Media And Marketing第80-81页
  5.4 SME's And The Social Media Truth第81页
  5.5 Social Media With Rights第81-82页
  5.6 Preferences Of Social Media第82-83页
  5.7 Web Sites And Social Media Concepts第83-85页
  5.8 Web And Social Network Sites Not Used As Marketing Agent第85-87页
Conclusion第87-88页
CHAPTER 6 WORLD EXAMPLES OF E-COMMERCE COMPANIES RELATED TO MARKINGPROCESS第88-100页
  6.1 Amazon.com Overview(AMAZON.COM)第88-89页
  6.2 Amazon.com's Establishment Process第89页
  6.3 Booklet Development on the Internet and Reasons for Amazon.com's BookbindingBusiness第89-91页
  6.4 Location of Amazon.com第91页
  6.5 Development Stages of Amazon.com第91-93页
  6.6 Amazon.com Vision and Corporate Values第93-94页
  6.7 Amazon.com Branding Process第94-95页
  6.8 Resignation Of Users第95页
  6.9 Continuous Beating of Interest第95-96页
  6.10 Customer Retention第96页
  6.11 Getting information about Preferences第96页
  6.12 Personalized Relationships第96页
  6.13 Company Legal Issues第96-97页
  6.14 Growth in E-commerce Sales第97页
  6.15 Amazon.com's Electronic Trading Contribution第97-100页
CHAPTER 7 RESULTS OF RESEARCH第100-106页
  7.1 CONCLUSION AND IMPLICATION第102-106页
References第106-108页

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